Our Team

Strength lies in differences, not similarities.- Stephen Covey

Peet Asia knows that effective leadership, management, and teamwork are crucial for business success. That's why we offer customised solutions that cater to your unique needs. Our bespoke approach ensures that we provide tailored solutions, whether you need leadership development or team alignment programs.

We understand that each team and manager has distinct requirements, which is why our team of experts will work closely with you to create a customised solution that meets your specific goals. By choosing Peet Asia, you can unlock your team's full potential and achieve your business objectives. Contact us today to learn more about how we can assist you. We are ready to hear from you!

Terence Chiew

Terence Chiew is the founder of Peet Asia and a Performance Consultant, offering a range of interventions to team leaders to develop high-performing teams and achieve organizational success. With certifications in coaching and administering profiling tools, he specializes in personality and values assessments, performance consulting, leadership and management training, team building, and team alignment. Terence is also an accomplished author, having written the book 'Most Valuable Professional: What Every Employee Ought to Know About Staying Employable'. He was awarded the 'Best Personal Brand Award' by the Marketing Institute of Singapore in 2017 and has made appearances on Singaporean radio stations. Terence is fluent in both English and Mandarin and holds several qualifications, including the Specialist Diploma in Adult Learning and Teaching (SDALT), Cambridge International Diploma for Teachers and Trainers (CIDTT), and Advanced Certificate in Training and Assessment (ACTA).

Phoon Kok Hwa

Kok Hwa is a Strategic Partner for Peet Asia Pte Ltd, with over a decade of experience as a trainer, coach, and facilitator with various organizations. Throughout his career, he has provided invaluable training and coaching to Action Learning teams across both public and private sectors, helping them tackle complex and strategic business challenges while also fostering individual, team, and organizational development.

Kok Hwa's exceptional skills and expertise in Action Learning have earned him a unique distinction as the World Institute for Action Learning (WIAL)'s first-ever Professional Action Learning Coach in Asia. His unwavering commitment to excellence and outstanding performance have been recognized with the WIAL Coach Excellence Award in 2015.

With extensive experience in both Singapore and the Greater China Region, Kok Hwa has played a key role in leading and participating in Action Learning Programs for MBA hires, High Potentials, and Senior Leaders. His in-depth knowledge and understanding of Action Learning methodologies make him an ideal candidate for guiding teams to achieve their desired outcomes.

Kok Hwa's exceptional capabilities extend beyond his expertise in Action Learning. He is also an ORP Institute Certified Team Effectiveness Facilitator based in South Korea, adding yet another level of expertise to his already impressive skill set.

Overall, Kok Hwa's unparalleled commitment to excellence, unique distinction as a WIAL Professional Action Learning Coach, and extensive experience in training, coaching, and facilitating Action Learning teams make him a highly valuable consultant for any organization seeking to achieve its goals through effective team development and problem-solving.

Edgar Wong

Edgar is a Strategic Partner for Peet Asia Pte Ltd. As an ACCA-qualified accountant, he provides exceptional strategy, finance, and tax advice to SMEs operating in the service, retail, and manufacturing sectors across various jurisdictions.

Drawing on his wealth of experience and expertise, Edgar specializes in financial accounting, management accounting, and corporate and individual taxation across Singapore, Australia, and the UK. He also excels in areas such as mergers and acquisitions, property transactions, strategic reviews, and directorship.

Edgar has an impressive academic background, including an Honours degree in Economics from the prestigious National University of Singapore. In addition to this, he holds an ACCA Diploma in Banking and Finance, an ACCA/Oxford Brookes University B.Sc. (Honours - First Class), and a Strathclyde MBA, making him well-equipped to provide comprehensive financial guidance.

As a testament to his commitment to ongoing professional development, Edgar actively participates in educational programs, including ACCA, CAT, ATTS, and degree programs, with a number of Singapore's leading education providers.

Edgar's outstanding reputation and expertise have earned him recognition within the industry, including an interview by SPH Radio's FM 89.3 MONEY, a highly respected business and personal finance radio station in Singapore.

Overall, Edgar's unwavering dedication and exceptional capabilities make him an invaluable consultant to clients seeking to navigate the complex financial landscape and achieve long-term success.

Erin Lee

Erin is a Strategic Business Partner for Peet Asia Pte Ltd, renowned for her mindfulness expertise and advocacy for mindfulness as a way of life. With the aim of promoting well-being, Erin provides professional training to individuals, leading them to develop mindfulness practices and incorporate them into their daily routines.

Erin is certified as an MBSR Teacher by the Mindfulness-Based Professional Training Institute at the University of California, San Diego (UCSD) Center for Mindfulness. She has completed the UCSD School of Medicine's Mindfulness-Based Stress Reduction Teacher Training Intensive and the Advanced Teacher Training Intensive for MBSR and MBCT Teachers in California. Furthermore, Erin is authorized by the Mindfulness in Schools Project to teach mindfulness programs to teenagers and young adults. Her academic credentials include a Master of Science in Mindfulness Studies from Aberdeen University in the United Kingdom and a Singapore Workforce Skills Qualifications (WSQ) Advanced Certificate in Learning and Performance (ACLP).

Erin is passionate about promoting the benefits of mindfulness to a wider audience and strives to make it more accessible through her programs and coaching. She firmly believes that mindfulness is a life skill rather than a mere technique, and it should be practised regularly to enhance overall well-being. Erin was also interviewed by Money FM 89.3 and FM 96.3 for her bilingual communication skills.

Candy Lim

Candy is a Strategic Partner at Peet Asia Pte Ltd, bringing more than 20 years of business experience across a wide range of industries such as chemical, finance, hospitality, human resources consulting, and manufacturing. She has received extensive training in various subjects, including Employability Skills, Personal Mastery, Interpersonal Skills, and Professional Grooming.

As a Career Resilience Facilitator and Image Consultant, she combines art and science to focus on Appearance, Behavior, and Communication. This approach creates a paradigm shift to bring out the best in individuals and improve organizational performance, ultimately creating leaders at all levels. Candy is a certified professional development process facilitator and holds an Advanced Certificate in Training and Assessment (ACTA). She is also certified as a Tetramap Facilitator, a Sales and Marketing Institute (SMI) Certified Sales Trainer, a Certified Image Consultant, and a LEGO® SERIOUS PLAY® Certified Facilitator.

Candy is a Neuro Leadership Institute Brain-Based Results Coach and an NCDA USA Career Development Facilitator, active in the coaching industry. She is also a DISC Behaviour Consultant and a TRAITS Personality Inventory Assessor for the ASTON Business School. Candy has facilitated focus group discussions, interviewed participants, and led discussions as a member of the International Association of Facilitators (IAF). She is effectively bilingual in English and Mandarin, and has appeared on Singapore's FM 89.3 MONEY.

Gerald Ong

Gerald Ong is a Strategic Partner for Peet Asia Pte Ltd, leveraging his expertise in the LEGO® SERIOUS PLAY® Method and his credentials as a trained facilitator to benefit the organization. He offers sales coaching, goal setting, and team development services to local small and medium-sized enterprises. Previously, he held the position of Sales Representative, responsible for the sale of goods and services.

Gerald holds a Bachelor of Commerce in Marketing from Murdoch University in Australia, as well as a Diploma in Mechanical Engineering from Singapore Polytechnic. Through ongoing professional development, he has earned an Advanced Certificate in Training and Assessment (ACTA) and a Cert IV in Training and Education.

As a certified Belbin Team Roles® Facilitator, Advanced Certified Scrum Master®, and Advanced Certified Scrum Product Owner®, he tailors solutions to meet the unique needs of his clients. Additionally, he utilizes Points of You® tools to help individuals unlock their full potential and plan for the future.

Gerald is also an Enneagram coach and an NLP Master Practitioner (Neuro Linguistic Programming). His expertise with the LEGO® SERIOUS PLAY® Method has earned him an interview with Singapore's MONEY FM 89.3 radio station.

Lim Lee Lee

Lee Lee is a Strategic Partner for Peet Asia Pte Ltd, with a focus on inclusivity and diversity in the arts sector. Despite losing her sight as an infant due to medical negligence, she has become a successful theatre and film producer, writer, and actor. Lee Lee's passion for education led her to become the Singapore Institute of Management Open University Centre's (SIM-OUC) first visually impaired graduate with a Bachelor of Arts in English Language and Literature. She also holds an Advanced Certificate in Learning and Performance from the Singapore Workforce Skills Qualifications (WSQ) (ACLP).

Lee Lee firmly believes that an educated mind cannot be enslaved and is committed to promoting equality and challenging misconceptions about people with disabilities. Her film, "Perspectives," which she produced in 2021, is the first disabled-led arts production in Southeast Asia and has received positive reviews. Lee Lee's mission is to empower businesses and individuals to effectively communicate their vision through persuasive writing and calls to action. 

Proficient in both English and Mandarin, Lee Lee has made appearances on Singaporean radio stations FM 89.3 MONEY and UFM100.3. In recognition of her accomplishments, she has been awarded the Goh Chok Tong Enable Awards (UBS Achievement), which acknowledges the achievements of individuals with disabilities and encourages those with promise and potential to pursue their endeavors.

Kenneth Tan

Kenneth is a Strategic Business Partner at Peet Asia Pte Ltd, where he provides advisory services and facilitates connections between local SMEs and international management teams. With extensive experience as a former C-Level Executive in both publicly traded multinational corporations and small and medium-sized enterprises (including start-ups), he offers expertise in strategic planning, talent acquisition, and equity funding. His areas of specialization include strategic management, international business development, and sales management.

Kenneth has assisted local SMEs in expanding globally and gaining substantial market share in the United States, Western Europe, and East Asia. He has achieved notable successes, including turning around two companies and establishing a global sales network for local SMEs, resulting in a significant increase in sales from single to double digits.

Ready to unlock the full potential of your teams? Contact us today and let's discuss how we can help you achieve your organizational goals.